Work
Product design, product marketing, and UX content strategy for clients
DocuSign
Product design/product marketing/ux strategy
DocuSign HR: Behavioral UX Design for Enterprise Buyers
Redesigned a complex HR web experience by structuring content, hierarchy, and interaction around hire-to-retire workflows and moments of user intent—improving CTA engagement by 20% and reducing time-to-validation by 25% through clearer information architecture and behavioral design decisions.
Oracle
Product design/product marketing/ux strategy
Oracle Blockchain: Content Strategy & Information Architecture Redesign
Redesigned a complex enterprise landing page to reduce cognitive load and surface proof at the moment of decision—driving 40% higher engagement and 25% more CTA clicks through strategic message architecture and modular design.
Unlatched
Product design/ux strategy
Unlatched: Dual-Profile Dating App Concept
Designed a dual-profile dating app concept that surfaces different layers of identity to reduce algorithmic optimization and increase authentic connection in a saturated market.
Explorations
Speculative projects exploring AI-driven discovery and responsive travel booking.
Netflix
Product design
Netflix AI Discovery: Conversational Interface Exploration
Speculative project exploring how conversational AI could reduce decision fatigue in content discovery—designing an interaction model that balances proactive recommendations with user control.
Alaska Airlines
Product design
Alaska Airlines: Responsive Booking Flow Redesign
Redesigned search, booking, and check-in flows for mobile and desktop—simplifying multi-step decision-making and reducing friction points across responsive breakpoints.
